DC Cardwell now on Pandora Radio!

My music is now on Pandora!

I think this is good! To tell you the truth, I’d never previously used the service before, although I’ve signed up for it now, as a user as well as an artist. I’m sure a lot of you are already familiar with it. (At least those of you who live in the US, Australia and New Zealand – it’s restricted to those territories for the time being.)

What is Pandora Radio?

DC Cardwell on Pandora Music

Yes, that’s me on right after Fairport Convention

It’s been around for a while. Much longer than Spotify, in fact it was founded in 1999 – that’s the last century! A long time ago in the world of music streaming. Many years ago I was visiting a new acquaintance and, to my amazement, she and her teenage kids were happily enjoying music streamed from Pandora into their living room. I’d vaguely heard of it but was actually quite surprised and impressed that people I knew were actually using it! It seemed a bit Jetsons to me. In a good way. Oh yes, this was just down the road, but my friend was American so that explained why she was using something so cool and modern! Some things never change – she probably had a microwave too.

If you’re not familiar with it, basically, the deal is that you tell it some of the artists you like, and it suggests other music that it feels is similar to what you like. You can then give  thumbs up or thumbs down to what you hear, and Pandora will refine the music it plays for you.  You can listen to it in a web browser (i.e. what you browse the internet with) or with an app on your iPhone or similar smartphone.

The Music Genome Project

This is all done by a combination of science and human experts, as far as I can tell. You may have heard of the Human Genome Project, which was (very loosely speaking) a massive scientific project to identify the components up of human DNA. Well, Pandora is based on The Music Genome Project, which, according to Wikipedia, was “developed by [Will] Glaser with musical input from [Tim] Westergren. The idea was to create a separate, individualized radio station for each user having just the “good” music on it, with none of the “junk” that other users like. In order to achieve that goal, they had to bring different styles

The Beatles followed up by John Lennon live on Pandora

The Beatles followed up by John Lennon live on Pandora

of music together into a predictable pattern for analysis. They created 400 specifications for each song that is then compared to the listener’s preferences in order to suggest other songs or artists with similar characteristics.”

The writer of this article assumes that “Pandora’s team of curators expects excellence from all the music they accept. As Tim Westergren, Pandora’s founder, has said:  “You have to earn your way into Pandora.”

So that’s nice 🙂

Is it Really A Good Thing?

There has been some controversy recently about Pandora’s rates of payment to the artists. I’m not really interested in getting into that argument in this post.  At this point in my career I only know one thing for sure – that my main aim is to get my music heard by as many people as possible! And it seems to me that Pandora is a good way of getting it into the ears of the very people who might like it, but would never have heard it otherwise. We all know that algorithms are changing our lives in ways that would have been unimaginable a generation ago. Well, for me, right now, I’m happy to have the Music Genome Project’s algorithms on my side.

What can YOU do to help?

Don’t sign up for Pandora simply because of me! But, on the other hand, it’s easy to signup, and, well, I’ve had it trundling along in another browser tab while writing this post and, I have to admit, it’s been really effective at playing music I like.

I’m really fussy about the music I listen to (“No! You’re kidding!”my sarcastic friends), but it has kept it on the right path so far – I have enjoyed practically everything I’ve heard, to my amazement, really.

OK, I’ve helped it out by clicking the “Add Variety” button and typing in the names of artists I like, and you can do that to, but it’s also come up with a lot of other artists I wouldn’t have normally listened to. I’ve given two or three thumbs down, that’s all. (Not telling you who to!)

So if you’re already using it, or fancy giving it a chance, you could help me by typing in MY name. Or just find me at http://pandora.com/dc-cardwell – and when my songs are playing, click on the THUMBS UP button!

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How To Get Your Music On Pandora Radio

Having said that, until recently it really was difficult to be featured on Pandora unless you were signed to a major record label or publisher. But they have at last made it possible for anyone to apply for submission. There are certain conditions you have to fulfill, and even then you’re not guaranteed to be accepted. Obviously they still want to maintain their reputation of serving up good music for their listeners. But if you’re an artist, you can submit your music at Pandora Submission Page.  You should set up your own listener account first, unless you’re in a country which doesn’t have the service, in which case you should first email musicandcomedy@pandora.com and they will help you.

– DC  (http://pandora.com/dc-cardwell)

Music is taming that “savage beast” again.

Marjorie had the occasion to spend a little time in hospital over this past week and she posted this status update on Facebook about something she heard on the TV:

When you’re hepped up on goofballs (or painkillers in my case) and you think you heard Carlos Santana say: “music was given to tame the beast, as they say in the Bible. You know, entertain the beast means to quiet fear and anger. Music is to glorify the light in you” on the respected PBS Newshour, you have good reason to think you’re hallucinating. However, it turns out he actually did.

Here is the transcript on the PBS website, and I’ve attached a transcript.


Carlos Santana on PBS News hour-2-text


Carlos Santana on PBS News hour-1